Selling cosmetics from home is a business that has been booming in recent times. This increase is mainly due to the fact that it is now easier to reach the public through the internet, it can be using social networks or creating a store.
With technological advances, the sale of cosmetics and beauty products has expanded. A large number of people have ventured to invest in this area and create their own business in the comfort of their home.
Are you thinking of a way to earn money from home? So read on and find out if selling cosmetics from home is a good deal. You will also find some tips to start this endeavor and not fail in the attempt.
Is it worth selling cosmetics from home?
Selling cosmetics and beauty products pays off for a number of reasons. First of all, this market is very broad and includes many options, including: Makeup, perfumes, hair products, skin care products and much more. Also, many of the items are basic necessities for people. So the possibility of starting a business and maintaining sales is completely feasible.
On the other hand, despite the economic crisis that has hit different parts of the world, this business is one of the ones that has best adapted to the new conditions and economic possibilities of customers. You do not need to leave home to sell, just start promoting the merchandise through the internet so that others know your business and start placing orders.
Finally, the number of consumers you can reach is very large and the demand is high. This is because both men and women of different ages use cosmetic products on a daily basis. Likewise, these are commonly used products that always have a good outlet. Not to mention that you can sell cosmetics to stylists and makeup artists who also demand these kinds of items throughout the year.
Advantages of selling cosmetics from home online
Today selling from home involves using current means of communication, and it is undoubtedly something that has benefited many people. Let’s look at some of the advantages of selling cosmetics online.
Competitive prices, offers and promotions
When you sell online from home you save on many aspects related to maintaining a physical store. That is why you have the possibility to play with the final price of the products and this gives you the freedom to be more competitive with respect to the prices offered by physical establishments.
The margin in prices also offers the opportunity to create special seasonal offers or promotions. This is a very effective strategy to attract potential customers and make sales.
Comfort
Selling online is definitely comfortable for both you and the customer. You don’t have to leave home to attend to your business, you can do it anytime, anywhere. So it is you who decides what your hours and workspace will be.
On the other hand, it is also very convenient for customers to buy online because they don’t have to go out to get what they want either. Orders are sent directly to the address indicated by the buyer.
Different providers
If you sell on your own you have access to a large number of suppliers of different brands, both high-end and low-cost cosmetics. This allows you to create a wide and varied catalog that offers options for all budgets.
Having several suppliers not only allows you to find different prices, but also guarantees that you get all kinds of cosmetics and in the quantity that you need so as not to run out of stock.
Manufacturers and suppliers also often offer free samples. An attractive detail because these gifts can be used as a way to reward or entertain your own clients, making your business reflect a professional and committed image with your audience.
Opportunity to add remote consulting service
If you are an entrepreneur looking for more than just selling products and you want to offer comprehensive advice, then selling online is ideal. Use social networks, email or even the telephone to add this type of service that, in addition to supplying purchases, will also help build customer loyalty.
You can opt for dropshipping
In addition to selling having your own stock of products, there is the option of dropshipping, where you only act as an intermediary but the supplier is in charge of having the stock. With this method of sale, you only have to receive the orders and immediately transfer them to the supplier who will be in charge of making the shipment, thus saving money, effort and time on your part.
How to buy cosmetics to sell from home?
To start your online cosmetics business from home, you need to purchase products. In this sense, we present you some of the options to obtain beauty products.
Make your own cosmetic products to sell
In the era where the most important thing is to be in with the environment, the natural and what is free of animal abuse is not just a taste but a necessity. That is why selling natural items made on your own is a good option.
The trend now is that consumers are increasingly looking for this type of merchandise, increasing the demand for fragrances, soaps, lotions and natural products for body care. However, you should keep in mind that producing these products can take more time and money.
Buy from other manufacturers or suppliers
If you do not have the time and the capacity to produce natural artisan products and cosmetics, then decide to sell what is available from brands that already have a history in the market. Therefore, you should directly contact suppliers or manufacturers that have the best price for retail distributors like you.
Through suppliers you can acquire a stock of items at an attractive price so that you have a profit margin. There are also some that offer other forms of collaboration, such as out-of-stock selling, affiliate programs, and so on.
Different ways to sell cosmetics from home
Online store
The online store is an internet site that is designed to sell your products through electronic commerce (ecommerce). It is a kind of virtual cart where customers enter and review the catalog that you have published. If they find something that they like, they can buy it directly from the page through a method that must be simple and safe.
One of the benefits of online stores is that you can display merchandise all day, every day. However, although you save the costs of a physical store, you must invest in creating an online store with the best conditions to make transactions and also take care of shipping.
MarketPlace
A Marketplace is a store that has many stores, so to speak. In other words, it is a website that offers sellers space to display their items for sale. Similar to a physical shopping center that contains several stores inside.
Examples of this are sites such as the famous eBay and Aliexpress websites. Amazon also functions as a Marketplace space, although at the same time it is a seller because it has its own merchandise for sale.
This can be an alternative to selling cosmetics from home. The most important advantage that we see in the Marketplace is that it generates trust in customers, which can lead to more sales. While one of the disadvantages would be that there is a lot of competition and that the store in the end is not yours.
Affiliate Marketing
The affiliate system consists of selling products from other providers in a much easier way than those described above. What you must do is promote the cosmetics through a page that will be yours but that refers the user to the official website of the product you are selling.
Automatically, the system will detect that you have sent a client and if the sale is completed, you accumulate a commission for it and that amount will be paid directly to you. In short, it is the traditional model of commissions for each sale but applied to the online world. Most major ecommerce companies have an affiliate system for those interested in this type of business collaboration.
An advantage of affiliate marketing is that you do not have to worry about the stock, the payment process, shipping and not the claims that may arise afterwards. On the other hand, the drawbacks you may have can be: Getting people to buy through your page and that the commissions are not always high.
Social networks
Social networks have become the simplest, cheapest and fastest way to do business. So selling cosmetics from home through this medium is something you can do with almost no investment.
First you have to open an account of your company or enterprise on the social network. There you will publish quality content, information on the products available and the services you offer. By private message you can agree with the client the payment method and the shipping method.
In some social networks you also find a Marketplace space that works as we have mentioned before. From there you publish the products, articles and services in sales and wait for the interested parties to contact you.
As you can see, it is very simple and does not require investment to create an online store. You also do not have to implement a secure online payment method, because it is you who decides how you want to receive it.
The problem with this way of selling is that it requires optimizing the account and applying positioning strategies, so that your profile attracts more followers and increases interactions. Consequently, you will be able to make a greater number of sales.
Dropshipping online store
It is about selling online but without stock. You simply have to act as a broker agent. You can run your own business online without having to buy, organize or store stock. Nor does it contemplate the packaging and shipping processes.
Your job will be to take care of the visual aspect and for this you can expose the products through an online store, marketplaces (eBay) or social networks (Instagram and Facebook). So you can sell cosmetics from home online without having to manufacture the products or invest money in buying a stock. You also save time in shipping procedures
This is one of the recommended ways to sell online because it gives you the opportunity to start a business with practically no money. The complex thing here will be to serve the customer, update the catalog and request shipments to the supplier.
Cosmetic suppliers for your business
Have you been encouraged to start your own cosmetics business from home? So you need to know some available providers. Here are some of them.
Engel
It is a wholesale company that distributes high perfumery and has a solid and important international presence. With extensive experience in the cosmetic, perfumery and professional hairdressing market. It has wholesale distribution and dropshipping.
Biolovely
Online store that groups the best brands of natural cosmetics. Within its offer you will find products from the following brands: The herbary, BÉLICE, Clémence & Vivien, DENTTABS, GOLCONDA, georganics, endro and Tron.
500Cosmetics
Natural Logistics brand that offers natural cosmetics as well as cutting-edge technology for the service of beauty, well-being and health. Its products are oriented to innovation, quality and to satisfy the needs of users. It has different types of commercial collaborations. You can choose to go traditional, affiliate marketing, and dropshipping.
MACBE
Company specialized in the factory of ecological beauty products made from aloe vera. They provide natural items, natural nourishing facial creams, intimate cosmetic products, etc. They provide customers with personalized attention and excellent purchasing advice.
Zafire Labs
A group of Spanish companies that develop, manufacture and market beauty and health care products. They are suppliers of cosmetics, hair products, food supplements, vitamins and minerals, dermocosmetics, facial and body creams, etc.
