Selling cosmetic products has become one of the best alternatives when you want to start a business. And is that these types of products are currently in high demand by both men and women so their sales possibilities are very broad.
However, one of the main keys to be able to achieve success in these businesses are the suppliers, so before starting your sales of cosmetics is essential to conduct a study of the best distributors of professional cosmetics.
Choosing the best ones will guarantee you at all times very good quality and completely original products. It is also important that these companies offer you wide profit margins and very affordable prices on each of their products that allow you to be competitive in the market.
How to start your own cosmetics store?
Currently the cosmetics industry has become one of the best business alternatives worldwide, a trade that provides you with a lot of profitability and productivity over time. This is how the sale of cosmetics can leave a large percentage of profits in most of its products.
Therefore, if you are interested in becoming a natural cosmetics distributor, then it is important that you follow a series of steps that will allow you to successfully start your own cosmetics store.
Conducts learning methods
Before starting in the world of cosmetics it is important that you strengthen your knowledge in the area, keep in mind that you should not only be a seller of these products, but you must also become an advisor to your customers, which will allow you to provide a better shopping experience for them.
If you can increase your knowledge about all things related to beauty and health care products, you will surely offer better customer service than other stores. This will help you get customers quickly which can translate into more sales and more revenue.
Study the market
This is very important so you can identify what types of products you are going to sell, if they are high-end and expensive products or if you are going to sell cheaper products for a certain audience. You should also take into account if you are going to sell items for hair care, skin care, nail care, creams, perfumes, accessories, among others.
Keep in mind that if you do not have a very large capital to invest in a variety of products for your business you will be able to do it as you get income and allows you to invest a little more than at the beginning. You can also implement a model of sales on demand with the dropshipping system to your customers, this you can do with those products that you do not have in inventory.
The location of the premises
Before choosing a location for the store it is very important that you do a preliminary study of the area. There you can see if there are any other cosmetics stores nearby or what kind of stores are in the vicinity. The most recommended is to place these sales in shopping malls, near clothing sales or women’s accessories.
However, one of the main advantages of selling cosmetics is that they are ideal products to offer through the Internet, either by social networks through a virtual store or creating a website that will provide much more professionalism to your business.
If your investment capital is very little, it is best to start with an online store where you can comfortably apply the dropshipping business model so you do not have to invest in a stock of products but you can buy what you order directly from your trusted suppliers.
The movement of products
Whether you have placed your business in a physical or virtual store, it is necessary that you keep track of all the movements of the store, such as which products represent a greater relativity, as well as those that almost do not sell. This will help you invest your money in a better way so that you can move it quickly and your income will be higher.
Other important points
Here we are going to show you other fundamental points to take into account with these businesses to increase the productivity of the company and thus achieve a better performance:
- Conduct a study to find out which brands customers prefer the most. This will prevent your business from being filled with merchandise that over time will not generate any kind of profitability.
- Try to start with small, low-cost items, this will allow you to stock your shop much more and not spend too much money at the beginning.
- Create a sales plan and a business plan, which you will develop before you start your sales and during the operation of the business. This will help you perform much better in the world of commerce as well as know which makeup lines are the most profitable.
Advantages of owning a cosmetics business
It is a very simple business to run if it is set up in the right way. One of its main advantages is that it does not require heavy wear and tear like other types of businesses such as sales of auto parts or any other heavy material.
Every day thousands of women need cosmetic products to look good for work, college or the public places she attends. This will practically assure you daily sales if you have a wide variety of products and excellent prices.
Another advantage is that men are now consumers of many of these products, whether perfumes or body creams, so now not only women are a target audience, but men have become one too.
Tips for starting a cosmetics business
If you want to set up a physical store, then it is essential that you hire experts and professionals in cosmetics and health products. This way you will be able to provide excellent customer service which will help you improve your reputation.
If you have little investment capital, then it is best to rent a small place, this will allow you to start your business yourself, while your business grows and you have the opportunity to add staff.
It is very important to be able to invest in classic advertising media or the Internet so that you can attract a greater number of customers. This will allow your business to grow faster.
The name you put on the store either physical or online should be eye-catching and above all easy for people to remember. This will help you capture a greater number of customers when advertising and marketing.
How to open a physical and virtual cosmetics shop
If you are thinking of becoming a cosmetic distributor, then it will be necessary that you have a physical or virtual store, for either of the two cases you prefer here are some recommendations when starting your cosmetics business.
Online Shop
- Generally, online stores require much less investment than physical stores, as no infrastructure is required, but a large part of the budget needs to be invested in advertising through social networks and other websites.
- However, even though it is an online store, you will also have to create an infrastructure just as if it were a physical store.
- If you want to be an online cosmetic supplier you will need to have a physical space to store the goods, but you can also work with the Dropshipping system so you will not need to have a stock of products.
- You will need to create a website where you can display your product catalog and allow your customers to have at least two or three payment methods. Keep in mind that not in all cases a business profile on social networks will be enough.
Physical store
- It is important that the location is in a central place with many inhabitants.
- You must have a high capital for the remodeling and adaptation of the place, so you will have to buy shelves, showcases, chairs, among others.
- Obtain all necessary state requirements to open the establishment.
- Buying merchandise to keep in stock, it is important to have a wide variety of cosmetic products for both men and women. Keep in mind that the variety and existence of products in stock will be essential for your sale.
Meet the best wholesale cosmetics distributors
To make the search for cosmetic suppliers much easier for you, here we are going to show you a list of some of the cosmetic distributors in Spain that you can contact. Keeping in mind that this is something extremely important and what will allow you to be highly competitive in the market.
500Cosmetics
500Cosmetics will allow you to get completely original products at the best prices on the market so you can offer each of your products with competitive prices in the market. It is currently one of the companies that allows higher profit margins on their products of 50 or 70% depending on the article.
For purchases over 60 euros offers a transport service to the door of your home for free. In addition, it has a dropshipping business model that will allow you to enter the world of cosmetics without having to invest in a large stock.
They also offer a 60-day guarantee for you to try their products, in case you are not satisfied they will refund your initial amount. They are constantly offering discounts or promotions so you will have the opportunity to get really cheap and ideal products for your business.
RogerCosmetics
It is a company that distributes high quality cosmetics ideal for professionals. Here you will have the opportunity to find a wide range of completely original products at very good prices so you can compete in the market without much effort.
In Roger you will be able to find the best brands of professional cosmetics which will allow you to sell quality items and thus get a good reputation with your customers. If you want to be a distributor of professional cosmetics you can count on training workshops by the company in order to help you grow as a staff.
They also offer continuous advice on all their products in order that you can know in detail everything that is available in stock. It offers the dropshipping business model that will allow you to start in the world of natural cosmetics without the need for a high capital.
Ortrade
Ortrade is characterized by being a distributor of perfumes, makeup, beauty products, health and drugstore. Where you can find all kinds of cosmetic products at the best prices on the market. To offer a better shopping experience to its customers has selected and recognized brands worldwide.
Thanks to this they have been able to create a large repertoire of customers as well as get a lot of products available so they have a very extensive catalog where you will find virtually every item available in the cosmetics market.
Currently Ortrade has become one of the best options when looking for a cosmetic supplier, thanks to all the benefits it offers to its buyers, such as profit margins on each of its products. It also offers a delivery service almost immediately and completely safe with the dropshipping business model that allows you to sell products at very good prices without having them in your stock.
