Which are the best perfume suppliers for your cosmetics store?

Nowadays, owning a cosmetic store reveals remarkable benefits for people. Since, it is an easy to manage business and in comparison to other types of business, it offers comfortable conditions and friendlier working space. In addition, it provides the possibility of generating good profits due to the high influx of customers in the field of cosmetology.

Now, in a cosmetics store, one of the star products that can not miss to meet the needs of customers, are the perfumes. Which, have always remained as one of the first in the list of best sellers and most desired products.

Indeed, to provide an optimal demand for perfumes and capture the attention of your customers, it is essential to know what are the best suppliers of perfumes or perfume wholesale with which you can partner to supply your cosmetics store. This and much more, you can find out below.

Why sell perfumes in your cosmetics store? Main reasons

If you are thinking of offering perfumes in your cosmetics store and you still haven’t decided, we recommend you to know the main reasons to start your business with these products and in addition to obtaining profits, have the possibility of generating benefits to others. Here are the reasons why you should sell perfumes and/or start selling perfumes wholesale:

It is a luxury gift that is always desired: By giving a perfume as a gift, you give the other person the chance to try something new. In fact, you can simplify the search for these items for those who want to give a gift to their loved ones and at the same time, build customer loyalty.
Greater success to make a sale: Another of the most important reasons to sell perfumes, are the high chances of making a successful sale. Highlighting that, according to official data, if you sell perfumes at a good price you have 85% chance of success for the customer to finalize their purchase.
It is a product in demand throughout the year: any season is ideal to buy a good perfume and this can provide significant advantages for your beauty products business. Which, thanks to perfumes, will ensure that you are always in business.
Optimal possibilities to target micro-niches: As if that wasn’t enough, selling perfumes in your cosmetics store helps you to select the right niche more easily and target micro-niches which, inherently, are a further guarantee of business success (especially if you run online advertising campaigns).
There is the possibility to play with wide margins: If you partner with perfume suppliers that offer you good prices and even discounts, you have a good chance of acquiring good results in your business by selling this kind of products. Especially, if you manage prices of all kinds to be able to attract various types of consumers.
Variety of perfume suppliers: Nowadays, there are many perfume suppliers that allow you to satisfy any need. In fact, you can take advantage of this diversity to save money, guarantee quality, provide good prices and stock your cosmetics store with many references.

Perfume suppliers: Meet the best perfumes suppliers in Spain

If you want to know the best perfume suppliers in Spain to sell these items in your cosmetics store and get excellent profit margins, look no further. Below, we provide you with several quality options that you can analyze and choose to supply your business with good products:

500Cosmetics

This company created in 2004, is characterized by providing various solutions of natural cosmetics and technology in order to meet the needs of its customers in terms of health, beauty and wellness. Which is recognized for its strength and experience in the manufacture and distribution of quality products worldwide.

As its main philosophy lies in offering efficiency and innovation in terms of aesthetics and health, 500Cosmetics always adapts to the requirements of customers. Therefore, in addition to providing perfumes in its online store, it has also focused on providing good prices to serve as one of the best suppliers in Spain. Highlighting that, it allows you to do dropshipping and thus, minimize your investment and expenses. In addition, it provides discounts, ensures an optimal logistics service and its shipping time lapses are very effective.

Druni Perfumes Online

With more than 240 stores and more than 1,000 professionals serving customers, Druni Perfumes Online is one of the most famous online stores in Spain, specifically in the field of perfume suppliers. Which, handles a minimum purchase of 19 euros and this simplifies the purchase of many suppliers who want to boost their cosmetics store.

In addition, in some cases, it allows you to get up to 25% discount through a section called “Express Offer” in its online store with potential for growth. In case you prefer to shop offline, you can check the physical store locations directly on their website to buy the perfumes you want.

Perfumeries primor

This family business has experienced an unstoppable expansion in Spain and today, it is considered one of the best suppliers of perfumes for your cosmetics store. For this reason, it generates more than 200,000 monthly searches and is optimally positioned.

Despite the fact that the mobile navigation on its website is very improvable and exhibits an obsolete design, the truth is that many suppliers in the field of cosmetics can take advantage of the various references provided by the site. Taking into account that it has an extensive catalog, has competitive prices and guarantees free shipping for a low amount.

Douglas

It consists of a leading chain in Spain, in view of the fact that it manages more than 220 perfumeries nationwide. Among its best advantages, we find that it provides free shipping to its customers for only 19 euros of purchase; which is beneficial for those who own a cosmetics store and want to sell perfumes.

In addition to this, as well as the other solutions mentioned in this list, Douglas is a sale of perfumes that offers a variety of fragrances to suit all tastes. Among other particularities, we highlight that it has managed a loyalty program linked to physical stores to attract potential customers.

Reasons to buy from online perfumeries to stock your cosmetics store

On top of everything else, you are probably also wondering what are the most essential reasons to buy perfumes online in a perfume wholesale, instead of going to a physical store. So, first of all, we highlight the following current statistics:

Perfumery and cosmetics are triumphing online – In other words, the demand for such products is higher in the online world today, compared to offline options. Mainly, because of the facilities they offer to make the purchase anywhere in the world, get good prices, make payments and receive the goods.
The consumption of cosmetics has grown disproportionately since 2016 and broke record in exports – Currently, the demand for cosmetics and perfumes is higher, especially when it comes to exports. Hence, another of the most important reasons why online perfume sales have become so popular in recent years.
83% of Spaniards prefer to buy perfumes online – Due to the advantages that the online world offers in terms of simplicity, convenience, efficiency and speed, most Spaniards (and many other nationalities) prefer to buy their perfumes online. Above all, because of the juicy prices that can be found in many occasions.

Now, in a nutshell, these are the causes why it is better to buy from online perfumeries to meet the demand of your consumers from your cosmetics store:

A greater variety of products (this means that you can adapt to the tastes and/or requirements of your potential customers more easily).
The prices are more affordable (which means saving money and at the same time, the possibility of selling products at a good price to guarantee economy to your users).
Possibility to make purchases at any time and anywhere (so you do not depend on certain times to place your orders or have geographical limitations).
Receive orders directly at your home or business (you don’t have to incur additional costs in logistics or transport, as the products will arrive directly at the address indicated without any complications).
Avoid regular queues at the famous shops in your city (in short, you also enjoy great convenience when shopping).

Tips to boost your perfume sales

In order to sell perfumes on a large scale and acquire higher profits, it is vital to captivate your customers through scent, provide sensations of well-being and guarantee fullness. For this, it is relevant to make an efficient marketing through which it is easier to promote your cosmetics store and at the same time, increase your perfume sales. To do this, we offer the following recommendations:

Scent marketing in your physical store

If you have a physical store, it is essential to use scent marketing to your advantage. Which has proven to be useful in the field of cosmetics, since the scent allows you to capture people’s attention and at the same time, delimit your actions.

Therefore, you should focus on making an original scent prevail on the site and stand out from the products you sell. This scent has to be powerful and effective so that it intervenes in the customer’s memories in some way or another. Thus, you will improve your sales notably and you will be able to increase the loyalty of those who access your cosmetics store.

The reasons to promote scent marketing in your physical business can be summarized as follows:

An appealing scent encourages customers to buy more than they expected. Well, according to real cases, scent marketing has driven people to buy more perfumes or body creams because it boosts their desire to smell good wherever they go.
By nature, a strategically scented environment has the ability to attract people passing by. So, they may feel seduced by the fragrance and this motivates them to enter it unconsciously.
If you choose an exclusive fragrance for your store, people will be able to relate that scent to your business and will automatically remember it on future occasions. This will give them the feeling of wanting to repeat the experience in the near future.
As the scent is able to stay in the minds of these people, it will be easier to create a bond with the customer. This, at the same time, increases shoppers’ loyalty to the brand; especially if they have an optimal shopping experience.

Offer discounts in your online store

With the importance of strengthening your cosmetics store in the online world, it is important that you boost sales through discounts or promotions that encourage people to buy in bulk. This way, in addition to attracting those who choose to shop at cheap perfumeries, you will also increase the interest of other shoppers in your brand.

In addition, you can make use of a tactic in shipping discounts, specifying a minimum amount so that they can get the discount or even receive their merchandise for free. This way, apart from making the sale easier, you will be able to get their purchase in future occasions because they will prefer you over your competitors.

Create a blog about perfumery and cosmetics

Another efficient practice to boost your cosmetics store, lies in offering added value to your audience through a blog about cosmetics or perfumery. This is a powerful tool in the form of content marketing that, apart from helping your customers, allows you to capture more traffic.

Therefore, through recommendations, relevant data or guides on how to choose the right perfumes, your audience will be more attracted. This even helps you to rank your online store on the world’s top search engines.