For many years, the sale of perfumes has been a very successful business. Since, both men and women as well as children, consume this type of product on a regular basis and with sensory pleasure. There are even many who choose to buy not one or two, but three or more perfumes for each occasion, according to their clothing.

Indeed, numerous perfume wholesalers have emerged with the aim of meeting these consumer needs and, at the same time, facilitating the purchase by those retailers who offer the product. As a result, entrepreneurs have multiple options when it comes to choosing their perfume wholesaler.

Therefore, in addition to emphasizing the best wholesale perfumes in Spain, we also want to highlight what are the most efficient tricks to choose a good supplier of perfumes, ensuring quality, economy and security. All this and much more, below.

Perfumery wholesalers in Spain: The most effective options

In order to be more practical when retailing perfumes, it is essential to locate the best perfume suppliers to find extensive catalogs, good prices and certain facilities in order to create the best experience for your consumers. Therefore, no matter what your business model is, we invite you to get to know the following perfume suppliers in Spain:

• 500Cosmetics: One of the best perfume wholesalers that has focused on meeting the needs of its target audience in terms of beauty, health and wellness. Because it offers widely competitive prices, guarantees fast deliveries and manages an optimal logistics process, it allows you to acquire benefits when selling perfumes at retail. Above all, because of its optimal dropshipping system that allows you to start your own business without a large investment of money.
• Disdroper: A company specializing in the marketing of perfumery items that is distinguished by the sale of lots of perfumes wholesale and also offers cosmetics and drugstore items. Among its main benefits, we find that it works with the best brands on the market and are highly experienced professionals in the sector.
• Esenssi: Located in Madrid, it is a company dedicated to the distribution and sale of perfumes of equivalence, which are specialists in the field of bulk perfumes. Thus, they handle a wide range of perfumes for women and men, as well as children’s colognes, shower gels, air fresheners, etc.. In addition to that, they offer the best value for money to facilitate the start of a perfume business.
• Farlabo: Based in Madrid, this company dedicated to the perfumery sector is also weighted as another of the most recognized distributors of colognes of all kinds in the country. Which, guarantee quality and professionalism to all those retailers who wish to buy perfumes and sell to offer a good experience to their consumers.
• Perfumerías Sabina: Since 1973, it has been the pioneer company in the sale of perfumes in the Canary Islands and today, it is the number one in sales in the entire Autonomous Community. In addition to boasting an extensive catalogue of references, it also stands out for its excellent delivery times in Spain, regardless of the area from which the order is placed.

Tips to choose your perfume suppliers wisely

It’s no secret that suppliers are vital to every type of business. Since, they are responsible for providing the raw materials needed to market your craft and otherwise, it would be more difficult to grow or expand. Considering that, apart from helping you identify areas of opportunity, it allows you to evaluate the potential for new items and reduce costs where possible to fund appropriate marketing strategies.

In fact, it is important to make sure you make the best choice possible. Therefore, here are some tips or recommendations that will allow you to select the best perfume supplier:

Analyze the payment facilities

One of the most valuable elements to choose a wholesaler or supplier, is the ease of payment it provides to its customers. In fact, be sure to study their payment options in order to meet your expectations and avoid having to invest a lot of money at the beginning. Especially if your business is just starting and does not have enough capital to make the payment in a single exhibition.

Apart from that, it is also vital to know the payment methods they handle. These, have to be flexible to suit your requirements and thus, there is no complication when paying them. Even, keep in mind if they provide discounts for early payment or what is the maximum term of payment without surcharge. With all this, you can partner with the most suitable provider to strengthen your business in terms of economy.

Study the location of the company

The location of the supplier is also a factor that you have to consider when affiliating with one of them. If it is located in a very distant area of your city, surely there may be logistical problems when ordering the perfumes you want to sell.

Therefore, we recommend you to have a supplier that is in your city or in your country. This way, delivery times will not be excessive, you can avoid delays in production, have more flexibility in the number of units supplied and even save money.

Consider the reputation of your supplier

Apart from the above, reliability is another key factor to check before working with any perfume supplier. Therefore, make sure you look for a wholesaler that has a high reputation and with that, you will know that they are trustworthy and will guarantee to send you the right quantity of items, as well as, in good condition and in the defined time frame.

Without trust and credibility, it is very difficult to establish an optimal business relationship and in the medium or long term, this can have a negative impact on your business. Since, you will not be able to offer quality or speed to your customers, due to delays or inconveniences that come from your supplier.

Select the provider type correctly

It is also valuable to choose the type of supplier you really need to buy the perfumes you will sell in your business. Therefore, we recommend you to know how to identify the four categories in which suppliers are divided:

• Distributors or wholesalers: These are also called “middlemen” or “brokers” and are characterized by buying fragrances in large quantities from different manufacturers to resell them to retailers. One of their advantages is that they handle really low shipping charges and shorter delivery times. In addition, they have no problem filling small orders.
• Manufacturers: In short, they are the types of suppliers that handle lower prices and in effect, mean saving money. Which are independent representatives or sellers of a particular company that handle the catalog of different companies. However, the shipping cost is usually higher than usual.
• Importers: Basically, they are wholesalers that only handle catalogs of foreign items. Thanks to this, they offer more exclusive products that you can receive for your business directly in your city, without having to travel to the country of origin to acquire the merchandise in question.
• Independent: These are usually self-employed artisans who offer exclusive distribution of their original creations and in most cases, they are found at trade fairs. In addition to exclusivity, they also guarantee good prices to retailers.

Tips to be successful in your perfume sales

To sell fragrance, you need to make use of certain tricks that will help you stimulate customers, secure more purchases and generate much more profit than expected. Therefore, in order for you to be successful in your perfume sales, we recommend that you follow the following tips that will prove beneficial to your business:

Research about types of perfumes and brands

First of all, it is essential to analyze real data about the different types of perfumes that exist and their fragrances. With this research, you will be able to distinguish more easily between citrus, floral, oriental, woody, etc. fragrances.

In addition to this, study which are the best brands on the market today, both those that specialize in perfumes for women as well as those that produce perfumes for men. Don’t forget to have good references about the most famous perfumes from Carolina Herrera, Chanel, Lacoste, Dior, etc.

Buy and sell quality merchandise

Another recommendation that will help you boost your perfume business is to buy quality merchandise to offer the best to your audience. In case you choose to work with catalog sales, you have the advantage of displaying recognized brands that have prestige, a good value for money and manage to capture the attention of buyers.

On the other hand, if you prefer to show perfumes from more expensive houses, to ensure this quality it is appropriate to analyze your supplier and verify that they offer original products. Also, it would be good for you to work with a sample book and by order so that you don’t have to make a large initial investment.

Have perfumes for all profiles

Although most of your customers are female, for example, it’s not appropriate to have options for women only. Instead, make sure to show references that can satisfy the tastes of any type of person. That is, for both men and women.

Also, be sure to offer variety in the types of perfumes and their fragrances; don’t just focus on offering sweet solutions. This way, you’ll have a much better chance of selling and you’ll even be able to build customer loyalty without much effort.

Promote your perfumery products

One of the most efficient sales strategies of all is to promote your products to attract the attention of your target audience. In addition to handing out your contact card to those you serve and advertising on the radio, you can also use digital marketing to increase your sales.

Nowadays, social media allows you to promote your products for sale through great tools that help you reach more people, even from other cities. Therefore, with good photos and interesting calls to action, we recommend promoting the perfumes you sell on Instagram and Facebook; this will also allow you to make sales remotely.

Learn how to tell the difference between original and fake perfumes.

To show your professionalism to your customers and guarantee the highest quality, it is important that you can distinguish the original perfumes from those that are fake. Here are some tips on how to do it:

• The packaging of original perfumes is perfect and neat. Whereas, the fake ones usually show printing defects.
• The original perfumes have no damage in the atomizer, on the contrary, the counterfeit ones do exhibit damage in that part.
• Regarding the bubbles, in an original perfume they disappear in less than 10 seconds. But, in the imitations it takes much longer to fade.
• Unlike fake perfumes that even leak, original perfumes are always factory sealed.
• In many cases, clandestine perfumes cause itching or burning in some areas of the skin due to the poor quality of the alcohol. This never happens with original perfumes.
• Of course, the fragrances of original perfumes tend to last much longer than fake perfumes.

10 phrases to sell perfumes more easily and quickly

1. “A perfume is not measured by its smell, it is measured by the sensation it causes when you wear it”.
2. “We are surrounded by a wide variety of perfumes, but we always have one for you that defines and characterizes you.”
3. “Only perfumes give you the opportunity to show your elegance.”
4. “Perfume is the most attractive way to make the person you love fall in love with you”.
5. “You will be surprised by the wide variety of essences we have to please you on every occasion.”
6. “Perfumes keep a memory of you alive.”
7. “The perfume stops time for you to enjoy the peace, love and sensuality with which it is made”.
8. “A perfume denotes your essence and is capable of expressing it with its aroma”.
9. “The scent of your personality is what you need to bring out and that’s what a good fragrance gives you.”
10. “The quality and fixation characterize us to be your best alternative in perfumes”.