The sale of perfumes wholesale is one of the most profitable businesses worldwide and for that reason, there are many brands, companies and entrepreneurs who have joined this exercise. However, because of the environmental sustainability that has emerged as an optimal solution for many, “cruelty free” perfumes have been born.

This niche is based on the movement known as “Cruelty Free International” which advocates animal rights and guarantees the sale of products that have not been tested on animals under laboratory experiments. Thus, in addition to cleaning products, there are different cosmetic products, among which fragrances stand out.

Because of its attractiveness and innovation, nowadays, many people are interested in buying cruelty free colognes to support this noble cause and contribute their grain of sand in the protection of animals, as well as acquiring the other benefits that guarantee these perfumes. Below, you will learn more about the subject and even about the best distributors of cruelty free colognes.

What are cruelty free perfumes? Main characteristics

Simply put, a perfume is cruelty free when it is not applied on an animal in order to test it before distribution or sale. In that sense, they are fragrances composed of natural ingredients that do not come from animals or their derivatives, solely and exclusively. So, they are totally free of animal cruelty.

Therefore, unlike classic perfumery, this type of colognes do not use animal essences for their perfumes or ingredients that come from animals, either to improve the smell or to optimize the fixation of their compounds. Thanks to this, they do not use leather or other types of fur or honey, for example.

This novel idea of animal-friendly perfume manufacturing arises to avoid the constant harm caused to animals by means of certain chemical ingredients needed in the testing phase. In addition to this, it performs its tests only on humans before being put on sale.

Now, in order for such perfumes to be tested on people, it is essential that they are composed of all-natural ingredients or, failing that, contain fewer chemicals than usual. As a result, they are more natural perfumes than others.

Differences between vegan perfumes and cruelty free colognes

The most important distinction between this, is that vegan fragrances or vegan cosmetics in its absence, is that they do not have elements of animal origin or derivatives among its ingredients. Whereas, cruelty free colognes do not use animals in the testing process of their products. In the same way, they are intrinsically linked.

However, keep in mind that a vegan fragrance is not necessarily cruelty free and vice versa. But, there are many perfumes that contain both characteristics in one and thus, provide many more benefits.

10 advantages of non-animal tested perfumes

1. To test the fragrance, it is done directly on humans who, at the same time, are more apt to report their actual impressions on the experience of wearing the perfume.
2. They avoid causing harm to the animals by the use of certain chemical ingredients during the testing stage.
3. It also rules out the use of animal-derived ingredients, even though its ingredients and notes are 100% natural.
4. They cooperate for sustainability, because colonies without animal testing are more environmentally friendly. Because they prevent the production and disposal of chemicals that are harmful to the planet.
5. As they are completely natural, they offer a longer lasting fragrance. In other words, they guarantee high quality.
6. They exhibit the same price as other common perfumes or even, they can be cheaper without diminishing their effectiveness.
7. This type of colognes are able to transform you into a more conscious consumer of your purchases and sensitive to animal welfare.
8. It is the best way to start stopping animal testing and take care of the ecosystem in a remarkable way.
9. They don’t affect your skin or clog your pores, and the active ingredients are better absorbed into your skin.
10. They offer you the possibility to use any fragrance from a wide range of options, regardless of your skin type or condition. They do not cause allergies or irritation.

How to identify cruelty free colognes?

In order to identify cruelty-free products, it is necessary to resort directly to the packaging of the same, its stamping or seal. These signs indicate that it is an article that has not been tested on animals.

For its part, to recognize it is very simple. Since, they are stamped such as “Cruelty Free”, “Leaping Bunny”, “Not teste don animals”, “Te protejo”, etc. In addition to that, there is an app called Happy Bunny, through which you can scan the product code and in a more direct way, determine if it is free of animal testing.

Additionally, such products often have silhouettes of rabbits or are accompanied by other phrases that inform people that they are items free of animal cruelty in their procurement. So, in short, recognize a cruelty free perfume is extremely simple.

It is also worth noting that there are different organizations that have been responsible for developing lists on their platforms where they indicate each of the names of the brands or companies that continue to use methods that involve animals. This, as a kind of campaign so that people are encouraged to stop buying their items to raise awareness among the population.

In detail: The three seals that certify cruelty-free brands.

We want you to know which are the main seals stipulated by international organizations that endorse each and every one of the products not tested on animals:

• Cruelty – Free International: This is an international organization that endorses brands in which neither the ingredients nor the final products are tested on animals. Even the supplier of their raw materials cannot make use of this type of testing. To guarantee this, companies must be accredited every year.
• PETA (People for the Ethical Treatment of Animals): One of the most famous organizations due to its fight against animal abuse and its main mission is to certify that neither the product nor its compounds are tested on animals, as well as the previous one. It is located in the United States.
• Choose Cruelty Free: The seal of this international organization adds to the requirement of the test on animals, the exclusion to the brand of using products derived from animals. Likewise, the suppliers of its ingredients apply this opinion and must be endorsed as cruelty free. It should be noted that the commitment to this organization must be renewed every year.

Best cruelty free cologne distributors

While it is true, the manufacturers of cruelty free products use other more ethical means to verify that the perfume has the right formulation for humans and does not cause adverse effects. Unlike traditional colognes that are tested on animals to make such verification.

Therefore, the distributors of cruelty free colognes operate together with brands of the same type that, above all, follow a process of elaboration of their products without causing harm or mistreatment to any animal. It should be noted that, especially, they use technology to elaborate highly beneficial cosmetic products.

Currently, some of the best distributors of cruelty free colognes in Spain and the world are the following:

• 500Cosmetics: It is a brand with more than 15 years of experience that has focused on devising optimal solutions in the field of natural cosmetics and for its excellent prices, has been weighted as one of the best companies in Spain to buy sustainable products. Therefore, it distributes cruelty free colognes that suit all tastes and as well as guaranteeing benefits to buyers, it also allows many entrepreneurs to earn money through its dropshipping system.
• Natura: This is a catalog brand that has a wide variety of lines of perfumery free of animal cruelty, both body mists and bath waters, as well as body fragrances. It even provides other complements such as soaps and body creams.
• Le Labo: It is identified as one of the biggest competitors of cruelty free and vegan niche perfumeries in the market. The relevance of its colognes lies in the artisanal process that exhibits and to capture the attention of the public, allows to witness the manufacture of the perfume live and direct, as well as customize the labels according to what each client wants.
• Stella McCartney: Through a concept that is both vegan and cruelty free, this fashion brand offers luxury colognes that are sustainable and affordable for retailers. Despite its competitive prices, the truth is that its references have an outstanding quality and a remarkable appeal for the appearance of the perfumes.
• Pacifica: This American brand has focused on producing and distributing cosmetic products with the least possible environmental impact. In fact, the perfumes it offers are animal cruelty free, which have a spectacular design and are extremely natural. It even offers solid vegan perfumes as its most popular items.
• Lolita Lempicka: It was founded in Paris and since 2018, through its “One Voice” label, it is a so-called animal-free company. For its cruelty free perfumes, it features an eco-friendly process from formulation to product packaging (where recycled materials are used).
• Laboratory Perfumes: Free of animal abuse, the perfumes of this UK firm provide ecological ingredients from essential oils and without parabens, so they guarantee optimal benefits to people. Their main goal is to create the best fragrances in the world doing as little harm as possible to the planet Earth.
• S. & Durga: With extreme quality, this brand offers natural fragrances that represent unique objects and places. In addition to caring for animals, their perfumes are like totally unique and creative collector’s jewels that work the real and authentic with the imaginary in the best way.

The cruelty free seal is an important differentiating value.

For companies that manufacture and distribute cruelty free colognes or any type of product, the seals that indicate that they are free of animal cruelty are a great differentiator that provides added value for consumers and increases their interest in purchasing these items. Mainly because of the reliability they offer and the mission they have.

Thus, Corporate Social Responsibility policies are increasingly essential for companies. Emphasizing that both sustainability and transparency are the characteristics that are shaping the course of Corporate Social Responsibility for many years until today. Therefore, companies must respond to this change of mentality in the consumer and meet their needs at the same time.

In effect, it is special to incorporate in their products, those attributes that are sustainable and that, by means of it, work as an optimal strategy to improve their value proposition. Taking into account that, many value this effort that is increasingly being enhanced globally.

As a result, brands are increasing their efforts to change their testing methods and boast better practices that positively intervene in the daily lives of human beings. So, they are leveraging the cruelty-free movement as a divergent label to differentiate themselves from many of their competitors, to capture a wider audience, gain more recognition and increase profits.

Therefore, in addition to raising awareness among the population of Spain, Europe and around the world, these types of companies help to minimize the cruelty that animals live because of any kind of experimentation. Since, after these actions, they usually die and there are very few who survive that, unfortunately, can be used for further research.